Stop being the best kept secret

Start showing up, standing out, and staying visible.


Join the PRESS Membership

The strategic visibility and PR membership for women ready to raise their profile with purpose.


You’re promoting, posting, networking…

but still feel invisible.

- Launches fizzle out after all that effort

- Your story isn’t landing the way you want it to

- You’re doing "all the things" but nothing's sticking


If this sounds familiar, you’re not alone.

Most of my clients come to me after trying everything — yet feeling like they’re still shouting into the void.

What they need isn’t more tactics. It’s a strategy.

Introducing the PRESS Method — Visibility that builds your brand, not your burnout.

  • You don’t have a plan — just a lot of effort with no structure

  • You’re reaching people — but not the right ones

  • You’re showing up — but not confidently or consistently

  • You’re telling your story — but it’s not connecting emotionally

  • You’re visible — but nothing is compounding or converting


  • Plan– Create a personalised roadmap

  • Reach – Know exactly where and how to reach the right audience

  • Engage – Build confidence in speaking, pitching and posting

  • Story – Craft a narrative that connects with your audience

  • Shine – Stay visible long-term and turn moments into meaningful momentum

What You Get Inside the Membership

Everything you need to stop hiding and start getting seen

The PRESS Membership is designed to help you raise your profile without overwhelm or guesswork.

It's not about shouting louder — it's about showing up smarter.

  • Weekly live trainings + replays

  • Guest expert sessions

  • Templates, workbooks and PR tools

  • Weekly Q&A + direct support from Sara McCracken FCIPR MBA

  • Private community for feedback and accountability

Real people, real results

"Transformative"


"Working with Sara from The PR Club has been transformative for my understanding of networking, social media strategies and profile optimization. Just one session significantly enhanced my professional visibility and engagement"

- HC

"Great trainer"


"Her willingness to get to the heart of our business concerns and adjust the training accordingly really showed and as a result there have been meaningful and relevant action plans within the business as a result."

- TN

"Highly recommend "


If you are looking to elevate your profile through PR, then Sara is the one for you. Her expert advice helps demystify what PR is and her training gave me increased confidence to market my business effectively
- NW

Meet your mentor


Hi, I’m Sara McCracken — PR expert, strategist and mentor to brilliant women like you.

I created PRESS to give you the confidence, tools and structure to become the visible, sought-after expert you already are.

Sara McCracken FCIPR MBA PR training and consultant. Sara is wearing a green dress, is smiling and is in front of a laptop

You don’t need to do more. You need to do it with strategy


Join the PRESS Membership today and start building a visibility plan that works.

Calling all Artists, Creatives & Crafters!

Don’t let the administration side of your business drown out your creativity. Focus on your zone of genius and use templates for the rest!


Join the VIP waitlist

And you’ll first access plus a free [bonus] when my new [course/workbook/offer/membership] launches!