The PR Club

PR Made easy: how to write a press release and engage with the media

Nothing fancy here! This 1/2 day online course will deliver exactly what it says. You will learn how to write a press release and engage with the media, and I have no doubt this will transform your business using PR power.

Does this sound like you?

• I don't know where to start when it comes to PR.

• Everyone else knows how to get in the media.

• I can't write press releases.

• What do I talk about?

•Who wants to read about me?

What if things could be different?

How amazing would it be if you had a tried and tested structure to write press releases?


PR is easy when you know how and writing press releases is no different. I will take you step by step through that will have you writing press releases like a professional.

How amazing would it be if you had access to a PR expert with over 25 years experience?

That's me! My name is Sara McCracken and I have founded The PR Club to help you transform your business using the power of PR.

How amazing would it be if you knew how the media worked and what journalists are looking for?

Not only will I share with you my skills and knowledge, you will meet an experienced journalist who will demystify the media and explain how to get your story into their inbox.

If you’re finding yourself nodding along to all this, you’re not alone…

PR is easy when you know how and I am here to support you all the way.

Perhaps you are feeling frustrated that you aren't making the impact you need to that will transform your business.

Or you are simply fed up seeing your rivals in the media and think "that should be me!"

You might have an really importance announcement to make, and need to know which journalists would be interested.

Read on - I have just the solution for you!

I’m so excited to introduce:

My half day training course -

PR made easy: how to write a press release and engage with the media

This live, online and in-person course will do exactly what it says on the tin!

You will learn how to write a press release using a simple structure that works every time, as well as what makes a good story and how to pitch it to the press.

Whether you are looking to shout about your success, launch a report, showcase an event or respond in a crisis, I will teach you practical techniques you can use on a daily basis.

And you will have the opportunity to ask all your questions to an experienced journalist during a Q&A.


The course is taking place on Friday 12 April 2024 from 9am - 1.00pm GMT via Zoom.

Here’s what you’ll get when you buy:

01

25+ years experience from your trainer, Sara McCracken FCIPR MBA

Sara has founded The PR Club to share her PR knowledge with you. As well as taking you through here tried and tested press release framework, no question is off limits.

02

Live Q&A with an experienced journalist

From local newspapers to national dailies, radio bulletins to talk shows, you will have the opportunity to learn from an experienced journalist in our exclusive Q&A

03

Press release review

I want you to succeed! After the course I will review a press release for you to make sure that it has the impact you deserve.


04

Course workbook

There's nothing worse that being on a course and having to write everything down and worrying about missing something. The workbook will include everything you need to know about writing a press release to refer back to.

The knowledge you will have access to on this course is priceless

Enrol now for just £349

FAQs

I don't know where to start to write a press release?

We will start at the beginning! I will take you through a step by step approach to writing a press release that works every time.

Surely PR is only for big business?

Definitely not! PR, used well, will help transform your business and improve your credibility, leading to trust and loyalty from your customers or stakeholders.

Who is this course for?

This course is for you! Whether you are a start-up, entrepreneur, large or small business, charity or voluntary sector, I am here to share my PR knowledge with you to help you succeed. I have even delivered this training to PR professionals.

The media scares me! I can't do it.

As part of the course you will meet an experienced journalist who will demystify the media and share their knowledge of how the media works.

I've got experience of writing press releases - what will I learn?

I have delivered this training to experienced PR professionals as well as those with no experience of PR. Its always good to have a refresher.

I don't have anything interesting to write about!

I guarantee you do. From your story about how you came to be in business, to sharing your experience and knowledge, you will have plenty to write about in your next press release.

Still on the fence about it?

100% Satisfaction Guarantee

If you join me for this course and if you come away with some questions unanswered, I will happily meet with you via Zoom to answer them afterwards.

I want you to succeed and PR is easy when you know how. This 1/2 day online training course will have you writing press releases with impact - I guarantee that.

You can contact me at hello@theprclub.co.uk if you have any queries.